When your CRM starts to think

A case study of Ask Attio

Mar 27 • Rosie Hoggmascall

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UI in the age of AI

Reflections after six months of working in product at an AI startup.

Mar 13 • Rosie Hoggmascall

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February 2026

Why we do watch parties at Fyxer

How we get closer to customers five days a week

Feb 27 • Rosie Hoggmascall

Why Claude feels more human

The psychology of first impressions in AI

Feb 20 • Rosie Hoggmascall

5

When onboarding isn't enough.

How Slack activates users months after signup

Feb 13 • Rosie Hoggmascall

2

New month, new role, new realizations

What a ride.

Feb 6 • Rosie Hoggmascall

8

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January 2026

Research without the mess, thanks to Dovetail

Onboarding, monetization and some odd PLG decisions in my new fave tool

Jan 30 • Rosie Hoggmascall

5

2

Three lessons from prototyping with Lovable

4 prototypes, 60 interviews and a whole new world

Jan 25 • Rosie Hoggmascall

8

December 2025

The Full Recap of 2025

Metrics, best posts & my plan for 2026

Dec 23, 2025 • Rosie Hoggmascall

6

The default effect: how Uber increases order value

A look at the small paywall nudges that make people upgrade

Dec 12, 2025 • Rosie Hoggmascall

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5

2

2025 Spotify Wrapped: the best year yet?

A UX review of Spotify’s biggest recap yet

Dec 5, 2025 • Rosie Hoggmascall

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3

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November 2025

How to avoid the biggest mistake in user research

Three lessons from Figma

Nov 28, 2025 • Rosie Hoggmascall

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