Trust in Agents: a case study of Attio Workflows

The UX of handing over the work, not the control

Jun 24 • Rosie Hoggmascall

5

How Wispr Flow nails onboarding

A masterclass in copy and UX.

Jun 12 • Rosie Hoggmascall

10

2

May 2026

After 6 months, I'm selling my Oura ring.

Data without the why does more harm than good.

May 15 • Rosie Hoggmascall

4

3

April 2026

The Charity conversion dilemma

When friction goes up against generosity

Apr 19 • Rosie Hoggmascall

4

March 2026

When your CRM starts to think

A case study of Ask Attio

Mar 27 • Rosie Hoggmascall

3

2

UI in the age of AI

Reflections after six months of working in product at an AI startup.

Mar 13 • Rosie Hoggmascall

7

3

2

February 2026

Why we do watch parties at Fyxer

How we get closer to customers five days a week

Feb 27 • Rosie Hoggmascall

Why Claude feels more human

The psychology of first impressions in AI

Feb 20 • Rosie Hoggmascall

5

When onboarding isn't enough.

How Slack activates users months after signup

Feb 13 • Rosie Hoggmascall

3

New month, new role, new realizations

What a ride.

Feb 6 • Rosie Hoggmascall

8

6

January 2026

Research without the mess, thanks to Dovetail

Onboarding, monetization and some odd PLG decisions in my new fave tool

Jan 30 • Rosie Hoggmascall

5

2

Three lessons from prototyping with Lovable

4 prototypes, 60 interviews and a whole new world

Jan 25 • Rosie Hoggmascall

8