Why Claude feels more human

The psychology of first impressions in AI

Feb 20 • Rosie Hoggmascall

4

When onboarding isn't enough.

How Slack activates users months after signup

Feb 13 • Rosie Hoggmascall

2

New month, new role, new realizations

What a ride.

Feb 6 • Rosie Hoggmascall

8

6

January 2026

Research without the mess, thanks to Dovetail

Onboarding, monetization and some odd PLG decisions in my new fave tool

Jan 30 • Rosie Hoggmascall

5

2

Three lessons from prototyping with Lovable

4 prototypes, 60 interviews and a whole new world

Jan 25 • Rosie Hoggmascall

8

December 2025

The Full Recap of 2025

Metrics, best posts & my plan for 2026

Dec 23, 2025 • Rosie Hoggmascall

6

The default effect: how Uber increases order value

A look at the small paywall nudges that make people upgrade

Dec 12, 2025 • Rosie Hoggmascall

6

5

2

2025 Spotify Wrapped: the best year yet?

A UX review of Spotify’s biggest recap yet

Dec 5, 2025 • Rosie Hoggmascall

7

3

2

November 2025

How to avoid the biggest mistake in user research

Three lessons from Figma

Nov 28, 2025 • Rosie Hoggmascall

4

1

How to nail onboarding — a case study of Runna

Lessons in clarity, confidence and community

Nov 24, 2025 • Rosie Hoggmascall

2

The onboarding Linear built without any AB Testing

Getting to $1.25 billion without data or hacks.

Nov 24, 2025 • Rosie Hoggmascall

1

1

After 3 years and $11,000, I'm leaving Medium.

A story of network effects, trust and safety, and monetization strategy.

Nov 23, 2025 • Rosie Hoggmascall

20

6

2